Business Coaching — Paid Workshop — Long-Term Lead Generation
Business Coaching Workshop Case Study: Consistent Leads Across Three Years
500+
Quality Registrations Reported
30%
Reported Conversion Rate
₹7,91,448.60
Account Spend Shown
3 Years
Working Relationship
The Challenge
The workshop needed a repeatable flow of business owners every month, not one short campaign. Lead quality had to stay consistent across cities, dates and workshop launches while the paid ticket remained ₹1,499.
How MaxLeadz Improved the Campaign
- Built separate city, workshop-date, landing-page and creative campaigns to protect learning and reporting.
- Used landing-page and lead-form paths based on workshop intent rather than chasing the cheapest CPL.
- Refreshed campaign angles for each workshop while preserving the audiences and offers that repeatedly converted.
- Compared registration quality and workshop conversion feedback with Meta campaign results.
- Maintained the system across a three-year client relationship instead of treating it as a one-off launch.
The Improvement
The client reports more than 500 quality registrations and an approximately 30% conversion rate for the ₹1,499 workshop. The supplied account screenshot shows multiple visible campaigns generating 99 to 312 results, with visible CPLs from ₹78.06 to ₹246.34.
The account view also shows ₹7,91,448.60 in total spend, 10,351,319 impressions and 3,255,370 reach. The previous ₹10L funnel-sales claim has been removed because it referred to a different funnel and was not the correct workshop result.
Evidence note: Campaign CPL, spend, reach and impressions come from the supplied screenshot. The 500+ quality registrations, 30% conversion rate, ticket size and three-year relationship are client context supplied by MaxLeadz.
How MaxLeadz can help a coach or workshop business
MaxLeadz can connect monthly workshop offers, city targeting, landing pages, registration tracking and post-workshop sales feedback into a repeatable acquisition system.